Over 20 users compete in an auction for an exclusive yacht

A Case History that once again demonstrates the Group’s expertise in reaching potential buyers from different categories, with the Nautical sector being one of them.

Indeed, more than 20 users participated in the online auction of an exclusive asset such as the San Lorenzo 72 Yacht.

Among the materials composing this prestigious vessel are fiberglass components from the San Lorenzo shipyard in 2002.

A tailored strategy for maximizing the attractiveness of the asset.

Social media channels played a starring role in the digital communication campaign activated by the Marketing department. An effective editorial plan contributed to fully showcasing the luxury yacht and successfully attracting the right target audience.

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Value of managed assets.


Maximum value sold at auction.


average growth rate of recent years.


Number of users reached.


Number of pages viewed.


Presence on the main real estate portals

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