Safeguarding corporate assets while maximizing their value is the guiding principle of the Business Crisis and Insolvency Code, as well as the primary objective of any activity within insolvency proceedings. A principle that, now more than ever, calls for the involvement of highly specialized professionals.
During the recent conference held in Pietrasanta titled “Transfers of Value in Corporate Crisis Scenarios”, a clear consensus emerged among the legal community: to ensure the success of judicial sales, it is essential to rely on commissioners capable of providing centralized, transparent, and results-oriented management within the framework of corporate crisis procedures.
This highlights the growing need to engage specialized and qualified partners in the field. Doing so offers strategic advantages that truly make the difference, such as deep expertise in key market sectors and the ability to create lots optimized for sale. Additional benefits include strong knowledge of market dynamics and targeted multichannel promotional strategies. Not to mention the technical and administrative support provided throughout every phase of the auction process, with full responsibility assumed for the entire operation.
These are now considered indispensable elements for maximizing the value of the assets involved in the proceedings and ensuring efficient liquidation.
The Role of Advertising: a strategic link between judicial saled and the market
Another key topic highlighted during the Pietrasanta conference was advertising. Increasingly innovative and structured promotion of assets, along with expanding the target reach, are decisive factors for the success of a judicial sale. As the renowned jurist Francesco Carnelutti pointed out over a century ago, aligning judicial sales with market-driven ones is an ambitious but achievable goal — provided that investment is made in communication. Today, this can be done through modern tools: specialized online platforms, digital advertising, social media, virtual tours, and 3D technologies are just some of the solutions that bring insolvency procedures closer to market realities.
Reliability, Innovation, and Results:
Why Choose Gobid Group
With established experience in the sector, Gobid Group proves to be the ideal partner to support and enhance every stage of the judicial sale process through an integrated, results-driven approach based on cutting-edge technological tools.
Gobid Group is able to achieve these objectives thanks to its highly structured and synergistic teams. The Tech Team, the innovation engine of the Group, develops tailored and highly innovative digital solutions in-house to support the judicial sector. These range from management software and web app platforms to the digital representation of assets, including 3D modeling and the integration of AI within its systems. The Marketing Team, with a deeply analytical and creative approach, designs structured and customized multichannel communication plans that increase visibility and maximize the potential value of each asset, reaching target audiences on an international scale. Customized strategies designed to ensure the best possible sales outcome.
In the increasingly complex context of insolvency proceedings, choosing partners capable of combining specialized expertise, strategic vision, and technological innovation is not just an opportunity — it’s a necessity. Gobid Group today stands as a key point of reference for those who seek to manage every phase of the judicial sale process professionally and methodically, including its promotional phase.
Relying on a commissioner like Gobid Group means benefiting from a solid structure, advanced proprietary platforms, and a results-oriented approach where every asset is fully optimized. A strategic ally that meets the needs of professionals managing corporate crises, in line with the principles of the Business Crisis and Insolvency Code.
