The Italian hotel real estate market is experiencing an unprecedented season: in 2024, investments exceeded €2.2 billion (+50% compared to 2023), and forecasts for 2025 are decisively aiming at the €3 billion mark. This is the finding of the latest analysis released by a renowned independent sector research institute.
This figure represents not only a record for the sector, but also a crucial turning point for professionals who are called upon to manage and enhance hotel properties within Insolvency Procedures. In this context, the ability to seize market dynamism, understand investment trends, and promote hospitality assets to an international audience becomes essential to achieve the best possible sale outcome.
Expanding Segments and Geographies
The driving force comes from the luxury and upper-upscale segments, which in the past 18 months have absorbed 60% of investments, amounting to over €2.3 billion. While Milan, Rome, Florence, and Venice remain major attractions, interest is also significantly growing towards emerging cities and high-end tourist destinations, from the lakes to Central and Southern Italy, up to luxury seaside resorts.
Gobid Group alongside professionals:
with Gobidreal.it, asset potential becomes value
In such a dynamic scenario, our expertise translates into concrete and structured support for professionals involved in insolvency procedures. In recent years, we have successfully managed the sale of important structures and hotels at nationally significant auctions, including:
- Ca’ della Nave with Golf Club in Martellago (VE);
- Tennis Hotel in Pozzuoli (NA);
- Resort with Spa in Taormina (ME);
- Hospitality facility in Porto Cervo (SA);
- Residence in Tortoreto Lido (TE);
- Hotel in Silandro (BZ);
- Hospitality facility in Polignano a Mare (BA).
Each transaction required specific expertise in asset enhancement, from targeted promotion to auction management, engaging qualified and international investors. International reach is indeed one of our strengths, as is the ability to activate our broad network of investors across Europe and beyond. An example is our Spanish office, currently entrusted with the sale of Sands Beach Resort in Lanzarote, a major tourist complex in one of the most exclusive areas of Europe, available on Gobid.es until September 12.
Through the Gobidreal.it platform, every hospitality asset, from exclusive resorts to hotels at auction in seaside and mountain locations, reaches its highest value expression: thanks to targeted visibility, a consolidated network of buyers and investors, and a transparent, efficient sales process, we are able to transform the potential of properties into concrete opportunities.
A Challenge and an Opportunity for Insolvency Procedures
For professionals, the boom in hotel real estate is not just a market trend: it is a tangible opportunity to maximize the results of procedures, transforming hospitality facilities into highly attractive assets for investors and specialized operators.
In this context, Gobid Group confirms itself as a key partner for managing sales: experienced interlocutors, capable of combining technical skills, an investor network, and market knowledge, at the service of professionals to achieve the best possible outcome.
