Business Transfer in the Large-Scale Retail Sector: Sold at +125% Over Starting Value
The transfer of a business represents a complex and strategic operation that requires specific skills and expertise to enhance the value of an important investment opportunity rooted in the local economic fabric. In this case, it involved the sale of a business unit in the food retail sector, located in the province of Cosenza, comprising a set of assets intended for the retail sale of food and non-food products across several active stores in the area.
The process began with an expression of interest. This procedure aims to receive offers that enable the auction to be launched, followed by the possibility of improved bids. Subsequently, the final sale of the asset took place with the start of the last auction.
The increase in the awarding price reached record levels, with a rise of +125% compared to the starting value. It was a strong competition among the participants. A significant result that confirms the central role of auctions in enhancing the value of strategic assets, particularly in the large-scale retail sector.
Effective Targeting for Complex Assets: Our Approach in the Large-Scale Retail Sector
In business transfer operations such as the one conducted in the Large-Scale Retail sector, promotion plays a decisive role in maximizing interest and fully enhancing the asset’s potential.
In this case, our team developed a tailored multichannel strategy that combined digital tools and offline channels, with the goal of highlighting the distinctive features of the investment opportunity.
A key factor was the engagement of our qualified network of buyers operating in the large-scale retail sector, which enabled us to precisely reach the target audience. In fact, the asset was awarded to a party operating directly within the sector, confirming the effectiveness of our sales strategy and tailor-made promotion.
Diam molestie cursus malesuada viverra non ut ornare.
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