Business Sale in the Large-Scale Retail Sector: Sold at +125% Over the Starting Value
The sale of a business is a complex and strategic operation that requires specific skills and expertise to maximise the value of an important investment opportunity rooted in the local economy. In this case, we are referring to the sale of a business branch in the food retail sector, located in the province of Cosenza, comprising a set of assets used for the retail sale of food and non-food products across multiple active points of sale in the area.
The process began with an expression of interest—a procedure aimed at receiving initial offers that enable the auction to be launched, which can then be followed by improved bids. The final sale of the asset took place during the concluding phase of the auction.
The final awarded price saw a record increase, reaching +125% over the starting value. A highly competitive bidding process unfolded among participants, resulting in a significant outcome that confirms the central role of auctions in enhancing the value of strategic assets, particularly in the large-scale retail sector.
Effective Targeting for Complex Assets: Our Approach in the Large-Scale Retail Sector
In business sale operations such as the one conducted in the Large-Scale Retail sector, promotion plays a crucial role in maximising interest and fully enhancing the asset’s potential.
In this case, our team developed a tailored multichannel strategy that integrated digital tools and offline channels, with the goal of highlighting the unique features of the investment opportunity.
A key factor was the engagement of our qualified network of buyers operating within the large-scale retail sector, which enabled us to precisely reach the intended audience. The asset was in fact awarded to a buyer from this very target group, confirming the effectiveness of our sales strategy and customised promotional approach.
Diam molestie cursus malesuada viverra non ut ornare.
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