How to Turn a Challenging Asset into an Opportunity: The Case of the Industrial Property in Rome
Industrial properties continue to be highly attractive assets for the market, even when complexities are present due to their condition or the existence of elements that are not “immediately” conducive to redevelopment.
A concrete example is the recently concluded auction on our platform Gobidreal.it, regarding a property located in a highly strategic area of Rome. In fact, the asset had suffered significant fire damage, making its condition particularly critical. However, the property benefited from an excellent logistical location: just 600 meters from the Monte Compatri/Pantano station and 200 meters from the Graniti station on metro line C.
With a surface area of approximately 600 square meters, divided between a large industrial space and accessory areas used for storage, the property was situated in a well-served urban context, ideal for production activities. The enhancement strategy focused specifically on the strength of its location, successfully attracting the interest of specialized operators and transforming a “challenging asset” into a tangible sales opportunity.
50 Bids: The Potential of Competitive Bidding
The success of a sale is measured by the ability to generate strong competition, even in the presence of complex assets affected by extraordinary events, as was the case here.
This particular auction sparked a highly dynamic bidding war, with as many as 50 bids that led to a +120% increase over the starting price of the auction experiment. It was a tightly contested sale, made possible by a carefully structured auction process.
The combination of an effective promotional strategy and the potential offered by the property’s location generated growing interest, culminating in the sale to a business entity operating in the manufacturing sector. This result confirms the strength of our sales model for every type of industrial asset.
Diam molestie cursus malesuada viverra non ut ornare.
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